Photoshoot for Carhartt, the US leader in workwear, outerwear and apparel. The shoot is part of a brand brand-building campaign in Europe, to help build Carhartt’s reputation for being best-in-class in serving hard-working tradesmen, craftsmen and farmers.
Campaign launch: February 2019
Shoot date: One day December 2018 (with overnight accommodation on the farm)
Photographer: Victoria Will
Talent: Real farmers and farm workers sourced by Farm Locations
Production: In-house US Carhartt creative team, with UK support from James Ward
Location: Hare Farm, East Sussex
Hare Farm, Sussex provided a Shoot and Stay solution for the US crew.
All models were sourced by Farm Locations, with the brief being for real farmers and farm workers, no modelling experience needed.
The shoot involved the farmers getting on with their daily work, and photographer Victoria Will capturing key moments. All sheep, machinery, tools etc all provided by the farm.
Catering provided by local chef, Kristi of Seasons, Wild and Free.