It’s 2026
It just happens.
2025 rolls into 2026, one day after the last. And yet, I’m firmly in that camp where a new year brings a fresh plan — new targets, new projects, new notebooks — buoyed by plenty of energy, and a clearer sense of the opportunity.
I have a good view of the 12 months ahead. And with ten years of Farm Locations behind us, we have plenty of learning to fuel the plans and drive the optimism. The 2026 plan is an exciting one, and I genuinely can’t wait to see it unfold.
Of all the years so far, 2025 has been our strongest. Along the way, we’ve built a far more robust portfolio, grown our team with deeper skills and experience, and kept on honing our processes — all of which put us in a better position to scale organically in 2026.
We have a landowner community that relies on us, after all. And as the only specialist agency focused on farm locations, we take that responsibility seriously.
2025 was about strengthening the soil beneath our feet — now it’s time to stride out. Saddled up and with our sights set far ahead, the Year of the Horse feels set to be a good one.
Naturally
We’ll be gathering pace in 2026, breaking more ground and helping more owners and clients. Naturally.
You’ll hear more about this promise and purpose in 2026. Safe to say, we’ll be keeping grounded, real, and very much rooted in the countryside. Locking “natur” together with “ally” to form “naturally” is our perfect match.
Our role
It’s only natural that we are the bridge between farms and the creative industry. And the bridge is built to last and built to carry everyone.. We are the ally in an otherwise alien world, whether that’s helping the film industry be more accessible for farmers or the farming community more accessible to productions.
Whatever the client or the budget, wherever the landowner is in the UK, we’ll always do what we can to help. It doesn’t sit right with me to restrict that bridge to certain budgets or certain farms.
Take self-funding filmmakers, they need support to pursue their dreams. And farmers, they need ways to diversify in order to keep farming. If we can connect the dots — with farms at the heart — then that is exactly where we should be.
The team
We’re still small — but goodness, we’re strong now the gaps have been filled.
At its simplest:
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Gemma leads shoot enquiries and manages our portfolio of owners
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Carolyn leads new farm enquiries and brings landowners on board
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Marta supports both Gemma and Carolyn, and coordinates our marketing
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I lead strategy and projects, and step in wherever I’m needed
Behind the scenes, I’m supported by a loyal and brilliant group of experts who keep the agency in good shape:
Richard with website tech, Jonathan and Clair with finance, Sara with legal, and Kaira with project delivery.
26 things for 2026
The plan is bursting. Projects are already underway. And over the course of the year, we’ll be launching regular initiatives to keep the wheels turning and to champion our sector.
For now, here’s just the briefest taste of what’s sitting inside the 2026 plan — 26 individual words.
Stay with us as each word unfolds.
Photography
Regions
Sustainability
Focus
Groundswell
Styles
VIP
Face-to-face
Storytelling
Maps
Visibility
Drones
Redesign
AI
Knowledge
Celebrations
PR
Brand
Community
Heritage
Biodiversity
Seasons
Sharing
Multi-use
Loyalty
Diversification
Wishing everyone a fruitful 2026. Naturally.
Full stride ahead.
Jo
Founder, Farm Locations